What does society expect of business today? I had a lucky break when I found the perfect answer at a Quebec City flea market, of all places, in the form of a 1958 Benjamin Moore & Co. book titled Foundation for the Future, celebrating the 75th anniversary of the legendary Brooklyn paint maker.
The book reveals a corporate philosophy that is striking in its clarity, virtue and significance. It’s essentially the pocket version of an MBA. Reprinted here is the introduction to the book and its conclusion, with words by B.M. Belcher, who was then President and Chairman of the Board. It outlines a different take on the American system of free enterprise, a vision predicated upon a regard for integrity, respect and uncompromising human values.
Even in times where challenges feel unprecedented, it is enduring principles like these that provide the right framework for achieving good governance and the good society.
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